Reference
Achtari, L. (2009-2010). Le régime de l’ambush marketing: une oeuvre inachevée.
Ambush Marketing Case Study: successfully leveraging high-profile. (July 2010).
Bhattacharjee, S. (n.d.). Ambush marketing - The problem and the projected solution vis-à-
vis intellectual property law - A global perspective.
Conor Griffin, Duncan Grehan, Dublin cgriffin. (n.d.). Ambush marketing – Pushing the
boundaries or a legitimate sales tactic.
Dannemann Lundgren, F. (September 13, 2010). Event Marks: A Necessary Form of
Protection against Ambush marketing?
Dr. A. Lenin Jothi. (March 2015). Ambush Marketing: A Conceptual Framework.
International Journal of Management and Social Science Research Review, 1(9), 115.
FAJGENBAUM, F., & LACHACINSKI, T. (n.d.). Ambush Marketing.
Glaviano, B. N. (May 2013). Ambush marketing in Mega-sporting events: Drawing the
line freedom of expression.
Global Advertising Lawyers Alliance. (2014).
http://dictionary.abadis.ir
http://iranmct.com/
http://www.lewissilkin.com/en/insights/the-fifa-world-cup-2022---ambush-marketing-and-
the-law
http://www.linkedin.com/pulse/ambush-mareting-2022-fifa-world-cup-highlights-winners-
portela?trk=pulse-article
https://imbusiness.passle.net/post/102i4zn/ambush-marketing-and-the-2022-and-2023-fifa-
world-cups
IP and Competition Law Newsletter Switzerland. (May 28, 2014). FIFA World Cup -
Ambush Marketing.
Kala, Z. (January 2012). Ambush Marketing in the Context of the 2012 London Olympic
Games.
Sharma, P. R. (n.d.). Ambush Marketing - The Concept.
Preuss, H., et al. (2008). Ambush Marketing in China: Counterbalancing Olympic
Sponsorship Efforts. ABAM, 7, 245. Cited in Zaman Kala.
Scassa, T. (2011). Ambush Marketing and the Right of Association: Clamping Down on
References to That Big Event with All the Athletes in a Couple of Years. Journal of
Sport Management, 25, 354-370.